Digital Marketing Manager to HBO Nordic

You will work in a digital environment with some of the best content in the world. The main purpose of this role is, with the help of digital marketing channels and tools, to build awareness and acquire new customers. The role will be located in Stockholm.

Job assignment

You will be a part of the marketing team for HBO Europe but focus solely on the digital marketing for HBO Nordic. You will work closely with brand marketing and social media to build digital marketing campaigns and to align content through the digital channels. The role consists of:

Building brand awareness and drive customer acquisition through the digital marketing channels.
Establish a digital marketing plan, budget and reporting both in a B2C and B2B business environment.
Manage and evaluate performance of all digital marketing campaigns, and assess against business goals (ROI and KPIs).
Paid digital marketing such as PPC and Programmatic buying.
CRO – Conversion Rate Optimization: Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Secure and implement tracking and tagging for all digital campaigns.
Develop/build relationship with online marketing partners and vendors.
Analyze online data and provide insights for optimization for overall marketing activities.

Knowledge and experience

At least 3 years of working experience in digital marketing with proven skills from running successful campaigns and activities.
Off line marketing experience is an advantage.
3 years experience with online ad service concepts (CPC/CPM/CPA/RTB/ROI/CPV), video, mobile and social.
Experience from programmatic buying working with both DMP and DSP.
Experience with Google Analytics.
Knowledge of and experience from marketing technology platforms.
Working knowledge of ad serving tools.
Susceptible for new technologies, information technology and online marketing trends.
Preferably having professional experience from working with Google or Facebook.
Experience in managing the relationship with digital media buying agencies.
Fluent in written and spoken English.
Bachelor or Masters in Marketing, Economics or a quantitative discipline, or other similar training.

Personal qualities

We are looking for a person with result driven and business oriented mindset, with high analytical skills and enjoys working as a team player in an entrepreneurial organizational culture. You should have the ability to execute in a fast-paced and changing environment. As a person you are structured, social and collaborative.

Are you the new HBO´s new Digital Marketing Manager? Please send your application as soon as possible. The interviews and selection process will be ongoing. For more information regarding the role please contact Lotta Köhler at Sense Talents on lotta.kohler@sensetalents.se

HBO Nordic offers a premium Subscription Video on Demand Service, directly to consumers in Sweden, Norway, Finland, Denmark and Spain. HBO Nordic offers our subscribers all seasons of the most popular TV series, from Game of Thrones, True Detective and Girls to beloved classics like The Sopranos and Sex and the City. HBO Nordic also distributes brand new premieres from other major broadcasters as well as an exciting selection of movies from Hollywood, international film studios, local distributors and independent companies.

HBO Nordic is owned by Home Box Office, Inc., a subsidiary of Time Warner Inc. The HBO channel and the subscription services reach over 60 countries and HBO's programming has been sold to over 150 countries worldwide. HBO Nordic was founded in 2012 and we have offices in Stockholm, Oslo, Helsinki, Copenhagen and Madrid.

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