Product Marketing Manager Sweden to Samsung

The Marketing manager will act as a liaison between PM/Category Marketing and local Sales departments, together with individual customers, ensuring fast and effective roll out of GTM plans, driving activities and plans.
Overall objective for position is to drive sell out of, and grow brand preference for, Samsung smartphones in Sweden, with the ultimate target of reaching a market leading position. Samsung’s overall mission is to become and be the # 1 brand in the minds, hearts, homes and lives of our consumers, and the Smartphone category is a key component in reaching that vision. The position is a parental leave cover until Oct. 31:st -20.

POSITION IN ORGANISATION:

Head of IM
Head of Sales & Marketing IM
Head of Marketing IM
Product Marketing Manager IM SE

KEY ACCOUNTABILITIES:

LLP (Local Launch Plan) creation
Market Shares and Sellout
Marketing specific KPIs
Brand Awareness
Brand Preference
Retail readiness
SENA Customer sell-out growth
SENA Customer in-house market share
SENA Customer share of voice for display share, promotional share and recommendation rate in-line/above key competitor and/or value m-share
SENA Samsung share of voice in Customer advertising

JOB SCOPE:

Responsible for the development of full year ATL marketing roadmap for Sweden for Smartphones. Responsibility includes setting objective and KPIs, budget management, resource planning and follow-up of the activities carried out.
Responsible for full ensuring full alignment between full year ATL marketing roadmap with corresponding roadmaps for BTL/Customer/Retail/Online for Sweden for Smartphones. Responsibility includes aligning objective and KPIs, budget management, resource planning and follow-up of the activities carried out.
To be leading and responsible for the GTM process during product launches together with category marketing. Responsible for development and communication (with all relevant campaign elements – ATL/BTL/online/retail) aligned with key stakeholders within Customer Marketing/Retail Marketing/Online to ensure a successful rollout across the Sweden.
Active part in developing messaging (for PR, Online, Channel- and Category Marketing and instore product information) for focus products within category, in close co-operation with IM Category Marketing, PR team and Product Management.
In charge of setting and keeping a running Quarterly Marketing Plan available for all stakeholders.
Extended operational function for Swedish customers in terms of joint marketing planning and activity execution.
Responsible for Channel marketing and the personnel within; Channel Marketing Leads.

LIAISONS:

SENA: VP Marketing and Communications
SENA: Marketing Manager IM
SENA: IM Product Managers
SENA: SENA: Sales Director
SENA: Business Director
SENA: Local Marketing Managers
SENA: Local Channel Marketing Managers
SENA: Sales division: Sales managers and KAMs
SENA: All supporting specialized Marketing teams including Brand manager, CMI, online, social media, PR/Communication and Shopper Activation team
SENA: Business Control team
SENA: Legal
External agencies (Media, ATL, BTL, Online, Research)
Regional Headquarter and HQ

QUALIFICATIONS REQUIRED:

University degree, preferably with a major in Marketing
Leadership skills
Project Management excellence
Consumer Insights
Market research and analysis
MS Office, mainly Excel, PPT
Fluent in English & Swedish
Pragmatic, easy to collaborate with and a ‘can do’ attitude

EXPERIENCE, SKILLS & ATTRIBUTES:

Marketing experience with minimum 4-5 years of solid consumer marketing experience from strong brands within Consumer Electronics/Telecom and/or FMCG
Experience of Go to market planning on multi-country markets
Experience from management of large marketing budgets, covering ATL as well as BTL
Solid grasp of all elements of the media mix, ranging from conventional offline, to online and experiential marketing
Experience from matrix organizations.
Experience of channel Sales and Marketing is a merit
Mindset: Use functionality and system as a sales supporting tool.
Take own initiatives and drive implementation
Structured with an ability to manage multiple priorities and short deadlines.
Results & performance drive, with a passion for marketing effectiveness
Strategic mind and analytical skills
Pragmatic with a ‘can do’ attitude
Big picture scope, with attention to detail when needed
Inspired by teamwork and proven appreciated collaborator.

ANSÖKAN

Ansökan till Product Marketing Manager Sweden to Samsung