Digital Marketing Lead

Everything we do is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant, and innovation is critical to a company’s survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Overall responsibilities

Support the development of full year digital marketing activity roadmap for all Nordic markets
Develop and implement digital marketing and communication strategy for all stages of the end-consumer decision journey
Be the digital spokesperson within the division
Set objectives and KPIs, manage the budget, lead execution and follow-up of all digital activities
Take lead for the Go-To-Market process during product launches from a digital perspective
First point of contact between Korean and European headquarters and Category Marketing for all digital marketing activities
In close communication with and alignment of internal and external stakeholders, Sales, Retail Marketing, Legal Department, Finance, external Agencies

.COM

Manage all landing pages for the division (product pages, marketing pages, category pages, campaign pages, offer pages)
Ensure a flawless consumer journey and customer experience ultimately driving conversion
Liaise with digital analyst to provide insights and optimize the digital sales funnel
Create campaign pages for all BTL and PR campaigns

Digital Content

Select/create digital assets to be utilized in all digital channels (both internal and external)
Liaise and provide marketing communication, digital assets and campaigns with internal (ie Channel Marketing, Sales, PR, ECOM, CRM) and external stakeholders (retailers)

SEM/SEO

Work closely with key teams to drive SEO and SEM projects for TV/audio product groups
Represent Nordics in European digital projects and ensure suitability of content and SEO projects for Nordic markets.
Manage projects from start to evaluation of creative-, media- and action marketing agencies within the companys network (SEM, SEO, etc)

Experience:

3-4 years’ experience from digital marketing
Customer journey experience
Experience from campaign sites
Understanding of SEM/SEO
Experience from project management

This is a fulltime role for at least two years. The position is based in our headquarters office in Kista, Stockholm. We need your application as soon as possible. For further information regarding the assignment please contact Sense Talents/Jurek Marknad och Kommunikation, Lotta Köhler email: lotta.kohler@jurek.se

ANSÖKAN

Ansökan till Digital Marketing Lead